The Best Surfe Alternative for HubSpot Teams (2026)
Looking for a Surfe alternative focused on HubSpot? Who This is a LinkedIn Chrome extension with one-click add, bring-your-own enrichment, and no per-credit markup — from $19/user/month.
Surfe is a solid LinkedIn-to-CRM tool. But if you are a HubSpot team that already pays for an enrichment provider, a lot of what you pay Surfe for — its bundled database and multi-CRM support — is overlap you do not need. Here is how Who This compares.
Who This vs Surfe at a glance
| Feature | Who This | Surfe |
|---|---|---|
| Lives on every LinkedIn & Sales Navigator profile | ✓ | ✓ |
| One-click add to HubSpot (contact + company) | ✓ | ✓ |
| Two-way HubSpot sync & inline editing | ✓ | ✓ |
| Bring your own enrichment, no per-credit markup | ✓ | — |
| Bundled B2B database | — | ✓ |
| Multi-CRM (Salesforce, Pipedrive, …) | HubSpot-first | ✓ |
| Starting price | $19/user/mo | $59+/user/mo |
When Who This is the better choice
- You are HubSpot-first. Everything in Who This is built around the HubSpot object model — stages, owners, lifecycle, company association.
- You already pay for enrichment. Connect Apollo, FullEnrich, or Cognism and reveal emails and phones at cost. No paying twice for data.
- You want a lean stack. No database to learn, no markup to audit — a fast panel on the profile and a clean sync.
When Surfe might fit better
If you need a bundled database baked into the tool, or you run multiple CRMs today, Surfe's broader scope can be worth the higher price. We would rather be honest about that than oversell.
HubSpot team? Try Who This free for 30 days — no credit card.
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Frequently asked questions
What is the main difference between Who This and Surfe?+
Surfe bundles its own B2B database and supports several CRMs. Who This is focused on HubSpot and uses your existing enrichment accounts (Apollo, FullEnrich, Cognism) at cost, with no per-credit markup. If you are a HubSpot team that already pays for an enrichment provider, Who This is usually cheaper.
Does Who This have its own contact database?+
No. Who This does not resell data. It surfaces your HubSpot records on LinkedIn and reveals contact details through your own connected enrichment provider, so you pay the provider directly with no markup.
Is Who This cheaper than Surfe?+
Who This starts at $19/user/month. Because enrichment runs on your own provider account at cost, teams that already have credits typically pay less overall than a bundled data plan.