How to Connect LinkedIn to HubSpot (2026 Guide)
Three ways to connect LinkedIn to HubSpot — the native integration, Zapier, and a Chrome extension that adds contacts and logs activity from the profile itself.
There are three real ways to connect LinkedIn to HubSpot, and they solve different problems. This guide covers each, when to use it, and the trade-offs — so you can stop copy-pasting names between two tabs.
1. HubSpot's native Sales Navigator integration
HubSpot ships a native integration with LinkedIn Sales Navigator. Once connected, you see Sales Navigator insights directly on the HubSpot contact and company records, and — on supported Sales Navigator tiers — you can log InMails.
Best for: teams already paying for Sales Navigator that mainly want LinkedIn context to appear on existing CRM records.
2. Zapier (or Make / n8n)
If your prospecting starts somewhere that exposes data — a lead form, a Sales Navigator export, a CSV — you can pipe it into HubSpot with an automation tool. It is flexible, but it is not "from the profile": you are wiring data flows, not working a LinkedIn tab.
Best for: moving lists and triggering sequences, not live one-by-one prospecting.
3. A Chrome extension (work from the profile itself)
This is the workflow most reps actually want: see your CRM on the LinkedIn profile, and act without leaving it. Who This puts a HubSpot panel on every LinkedIn and Sales Navigator profile:
- A badge tells you instantly whether the person is already in HubSpot or is net-new.
- One click adds the contact and their company, fields pre-filled.
- Reveal verified emails and phone numbers using your own Apollo, FullEnrich, or Cognism account — no per-credit markup.
- Edit inline: update lifecycle stage, owner, title, and log calls without opening HubSpot.
Add Who This to Chrome and see your pipeline on every profile.
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Which one should you pick?
| If you want to… | Use |
|---|---|
| See LinkedIn context on CRM records | Native Sales Navigator integration |
| Move lists and fire sequences | Zapier / Make / n8n |
| Add contacts and enrich from the profile | A Chrome extension |
Most teams end up combining the native integration (for context) with an extension (for the actual add-and-enrich workflow).
Frequently asked questions
Does HubSpot have a native LinkedIn integration?+
Yes, but it is limited. HubSpot's native Sales Navigator integration surfaces LinkedIn insights inside the CRM record and supports InMail logging on higher Sales Navigator tiers. It does not create contacts from a profile, sync the profile fields, or log your regular LinkedIn messages — that gap is what third-party tools fill.
Can I add a LinkedIn contact to HubSpot in one click?+
Not with the native integration. With a Chrome extension like Who This, a single click creates the HubSpot contact (and its company) from the profile you are viewing, with the name, title, and company pre-filled.
Is it free to connect LinkedIn to HubSpot?+
The native Sales Navigator integration is included with eligible Sales Navigator and HubSpot plans. Zapier has a free tier with limits. Who This starts at $19/user/month and works with HubSpot's free CRM.